About Cortex Health Advisors | Healthcare Analytics Advisory

— ABOUT CORTEX HEALTH ADVISORS

Healthcare Analytics Expertise Built for the C-Suite

A boutique advisory firm helping health system leaders turn complex data challenges into practical business decisions.

—— MEET OUR FOUNDER

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Robert Forsberg

FOUNDER & FRACTIONAL CHIEF DATA OFFICER

Rob Forsberg is a healthcare analytics executive with an MBA from Boston University and 20 years of experience leading analytics strategy and delivery across complex healthcare organizations. He partners with C-suite leaders to turn data into actionable insights that improve performance, reduce costs, and support better patient care. Rob brings deep expertise in enterprise analytics, operational improvement, data strategy, and executive decision support, with a focus on helping healthcare organizations make smarter, faster, and more trusted decisions.

—— HOW WE WORK

Principles that shape every engagement

Decisions before dashboards

Every analytics investment should be traceable to a decision someone makes on a defined cadence. We start there and work backward.

Executive fluency

We translate between clinical, financial, operational, and technical audiences so leadership teams work from one shared picture.

Build capability, not dependency

Engagements are designed to leave your team stronger — with the frameworks, definitions, and habits that outlast the engagement.

Pragmatic sequencing

Value in quarters, not years. We stage foundational work so early results fund and sustain the longer-term roadmap.

—— WHO WE SERVE

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Built for health system leadership

We work directly with CIOs, CDOs, CFOs, and COOs at hospitals, health systems, academic medical centers, and integrated delivery networks—the leaders accountable for turning data investments into measurable performance.

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Based in Boston. In-person and remote engagements across the United States.

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